On August 8, 2025, Director of Student Activities Kelly Reiser emailed club leaders to announce the launch of ClubHub, a new platform designed to streamline club announcements and memberships. Following other private schools such as Middlesex, which also implemented the software this fall, Reiser decided to debut the new application at the September 18 Club Fair.

Before the implementation, club leaders had relied on a single Google Doc schedule and all-student emails to share information. Theo Edgar ‘27 noted that the old system “didn’t have a schedule,” and was “reliant on just emails,” preventing students from planning more than a night ahead. Robotics Club Co-Head Luke Mussalli ‘27 added that the original system disadvantaged clubs that did not meet during the day, because if prospective members did not actively check their emails after school hours, they would often miss scheduled meetings that happened in the afternoon.

Eugenie Smith ‘28 also critiqued the previous email-dependent system, saying “[she] always found [herself] deleting the emails” and “never reading them because it just became so annoying to have hundreds and hundreds of emails every single day for clubs that [she] wasn’t even interested in.”

ClubHub aimed to build a dam against this river of messages. Reiser sees ClubHub as a “one stop shop for most things” where students view the mission statements of clubs and club leaders can have a more direct communicative link with their members.

Previously, club leaders could email either the whole school or only the original list from the September Club Fair, excluding new attendees. Alternatively, ClubHub offers a dynamic directory for each club. Students can easily join or leave lists for communication. Leaders can now send announcements to current members only and update information such as meeting times, locations, and faculty sponsors directly on the software–changes that formerly required approval by the Student Activities Office.

Reiser also highlighted the software’s attendance feature, which she says is designed to ensure fairness and accountability across clubs. Reiser felt that the previous system was largely inequitable to students who worked diligently to promote their club compared to those who do not host regular meetings. She stated that “there is someone on their college application saying they are the head of this club but they're not doing anything, and yet another person is a head of another club, and they meet all the time and have all of these events.” To address this issue, the Student Activities Office can place inactive clubs on a probationary list based on their attendance records.

Some clubs have already found creative ways to use this new feature. Model United Nations Secretary General Jace LiVigni ‘27 explained that his club is using the attendance records of its members to decide which members will represent Milton at conferences.

Grant Wheelan ‘29 sees ClubHub as a “very organized place” where he can always see what clubs are meeting. Jocelyn Riordan ‘27 shared a similar review, seeing the app as a way to give Milton’s ever-busy students “a sense of their schedule for the week.”

Still, ClubHub has not fully solved the email problem. Reiser describes that while “the goal was less emails,” she is still “seeing more emails than usual.” In Riordan’s analysis, the key undermining factor of the new software is that “the purpose [of ClubHub] was to get rid of the flood of emails and avoid that in our inboxes, but instead I still get emails every time someone posts on ClubHub, and I think that defeats the purpose of the app.”

Reiser acknowledged that issue, noting that she hopes that after collaborating with the company, future updates will allow notifications to appear within ClubHub rather than through email.

The Student Activities Office plans to continue monitoring how ClubHub affects club engagement over the coming months, aiming to refine the system until it fulfills its promise: simplifying communication without adding to the digital noise.